Panama Photography is based in Albuquerque, New Mexico!


New Website | New Brand | New Year


New Website - New Brand - New Year | Emily Moore | Boutique Photo Editor

New Year

This past year has been truly amazing!! My website has been down since last July and I haven’t been able to blog for so long, I feel like I need to do a quick recap! Here’s what my 2016 looked like in a nutshell…I :

Became an Aunt
Got Married (finally!)
Went to Australia & Fiji
Bought a House
Got a New Puppy
Shot my First Wedding (actually two!)
Tripled my Clients
Doubled my Income
Doubled my Instagram Followers

Whew! Needless to say, it’s been an incredible year for us. I love being an aunt (seriously, my niece is the cutest!), and I love being married to my best friend! We had an incredible honeymoon in Australia and Fiji, despite some major luggage issues (more on that in a later post). We bought our first home in August, and it was hectic — but we are SO happy to be in a bigger space! Our little apartment in Chapel Hill was just way too small. In addition to all of this, my business grew in so many ways that I never thought possible. Figuring out how to manage my business within the first year was so challenging, I didn’t think I would ever be able to take on more clients, let alone increase my income.

New Website

In June, I had to be honest with myself about the direction my business was headed. I realized that I was spreading myself too thin, and that I simply didn’t have the time to do everything really well. I was trying to be a photographer, editor, and retoucher all at the same time. Traveling for shoots cut into editing time for clients, and I was overwhelmed with the workload. I had to make a change, so I decided to stop offering photography services, and focus on editing and retouching.

It was a really difficult decision to make, but I know in my heart it is the best thing for my business. Since I decided to stop offering photography services, I have been able to take on eight new clients without feeling overwhelmed. It’s an amazing feeling, and I am so happy that my business is finally growing in the ways I always hoped it would. Besides, I still get to take some photography opportunities — I just have to be a little more selective!

New Brand

After figuring out the new direction for my business, I officially REBRANDED! I keep referring to it as a “rebrand”, but it’s technically the very first true brand I’ve ever had. I can’t tell you how long I’ve been waiting to officially brand my business. For years I operated under graphics that I did myself. They were fine — but not great. This time around, I worked with a professional who actually knows what she’s doing! I am so excited that I got the chance to work with Alyssa Joy & Co. and she was just amazing to work with! Take a look at the brand board she put together for me below:




Alyssa put together a perfect brand for me — I could not be happier! I am so excited about the new brand and website, and I can’t wait to see where this new direction leads!!


If You like This Post, You May Also Enjoy Reading:

Why I’m Ditching Linktree for Good!
The 5 Best Decisions I Ever Made for my Business
7 Reasons You’re Not Getting Referrals (& How You Can Fix It!)
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  1. Sarah Levey

    January 25th, 2017 at 3:24 pm

    Yes! I am LOVING the new site! Congrats!!

  2. emilymoorephoto

    January 25th, 2017 at 3:39 pm

    Thank you so much, Sarah!

  3. Stephanie Emory

    January 25th, 2017 at 4:08 pm

    Congratulations on your new branding/site! It is absolutely beautiful. I am so excited to see where the future has in store for you…

    xo, Stephanie

  4. emilymoorephoto

    January 25th, 2017 at 4:30 pm

    Thank you Stephanie, you are so sweet!!

  5. Robyn

    February 10th, 2017 at 11:17 am

    I love your branding. So beautiful, whimsical and sophisticated.

  6. Kevin M Shoemaker

    February 10th, 2017 at 11:23 am

    Loving the site. Super clean!!

  7. Hannah

    February 10th, 2017 at 11:32 am

    So exciting! Congrats on the new site and rebrand! It all looks amazing

  8. Danae Jones

    February 10th, 2017 at 11:45 am

    Love the branding!
    And being an aunt is the best!!

  9. Brittany Williams

    February 10th, 2017 at 11:47 am

    Beautiful! The look of this is absolutely gorgeous!

  10. Desirae

    February 10th, 2017 at 11:51 am

    You’ve had an exciting year! Love the new branding!!

  11. Virginia stiles

    February 10th, 2017 at 11:54 am

    Girl! What a crazy and exciting 2016! Love the new site too. Congrats. I’m sure you’ll kill it in 2017!!

  12. karen

    February 10th, 2017 at 11:55 am

    great new site and branding!!

  13. Toni

    February 10th, 2017 at 11:56 am


  14. Ariel

    February 10th, 2017 at 12:08 pm

    Sounds like 2016 was pretty amazing…and I am sure 2017 will be even better!

  15. Mandy

    February 10th, 2017 at 12:21 pm

    What a year! I love your branding! Can’t wait to see what 2017 holds in store for you.

  16. Acamy

    February 10th, 2017 at 12:22 pm

    Wow!! Congrats!! Thanks for sharing everything that has been going on. Your website looks great!

  17. Kristine

    February 10th, 2017 at 12:54 pm

    Love the branding and congrats on having such an awesome year!

  18. Alissa

    February 10th, 2017 at 1:12 pm

    Love the new site! Congratulations!!

  19. Sara Normand

    February 10th, 2017 at 1:38 pm

    That’s quite a year! What was the best thing of all? The puppy? 😉

  20. Laura

    February 10th, 2017 at 1:41 pm

    Wow such an amazing year congratulations!

  21. Andrea Burolla Photography

    February 10th, 2017 at 2:34 pm

    So excited for you, love your new brand. I just went through the same process about a month ago and it feels so good operating under new skin! Good luck!

  22. Jessie Grabt

    February 10th, 2017 at 3:15 pm

    I love your focus and redirection of your path. An inspiration to someone who is spead too thin. Love your crisp, clean style!

  23. erica

    February 10th, 2017 at 3:22 pm

    Wow!! I got exhausted just reading all you accomplished during the year!! Go you!! And the site looks so sleek and clean, looks great!!

  24. Michelle

    February 10th, 2017 at 3:36 pm

    This site is so gorgeous!! And congrats on your marketing techniques~~ You’re doing great!!

  25. Michelle

    February 10th, 2017 at 4:23 pm

    Love the new site! Everything looks so great and polished! Sounds like you had a great 2016, hope 2017 is just as memorable!

  26. Morgan Ellis

    February 10th, 2017 at 4:47 pm

    New branding is so fun! Congrats!

  27. FAMIPower

    February 10th, 2017 at 5:11 pm

    Looks amazing. Good luck in this new journey. I’m sure it will be so fun.

  28. Jessica

    February 10th, 2017 at 7:27 pm

    What an eventful year you had! I’m sure 2017 is gonna be better than ever. Your site is beautiful.

  29. Harmony

    February 10th, 2017 at 7:30 pm

    Damn what a huge year of milestones!!! Congrats!!

  30. Sheryl

    February 10th, 2017 at 8:14 pm

    I love the color scheme you used, your new website is so beautiful!

  31. IDOWED

    February 10th, 2017 at 8:35 pm

    Love the look back and look forward.

  32. Stephanie

    February 10th, 2017 at 10:46 pm

    Yay for good changes!!

  33. Kim Jundt

    February 10th, 2017 at 11:35 pm

    Color scheme is on point! It’s beautiful! Congratulations :)🎉

  34. Kristin

    February 10th, 2017 at 11:37 pm

    Such an exciting year! The rebranding looks fabulous!!

  35. Rachel

    February 10th, 2017 at 11:37 pm

    Sounds like you had a great year!

  36. alisha

    February 11th, 2017 at 1:59 am

    You know what you are doing! love it!

  37. Olivia

    February 11th, 2017 at 3:02 am

    Congrats on your new branding! I love how clean and modern it is!

  38. Rachel

    February 11th, 2017 at 10:21 am

    Congrats on the new website!

  39. Shelby

    February 11th, 2017 at 11:22 am

    Beautiful turnout! Your brand is very stunning! Congrats!

  40. Gerry Myers

    February 11th, 2017 at 3:18 pm

    Love the new branding!

  41. Melissa

    February 13th, 2017 at 1:54 pm

    Emily, I am so proud of you!! And I love watching your business flourish into something amazing.

  42. Rashad

    February 16th, 2018 at 8:01 am

    I’m really enjoying the theme/design of your blog. Do you ever run into any internet browser compatibility problems? A handful of my blog audience have complained about my blog not working correctly in Explorer but looks great in Safari. Do you have any solutions to help fix this issue?

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