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How Emails Could Be Hurting Your Business
-Part 2-

Marketing

Last week, I discussed one of the major ways that the way you are sending emails could be hurting your business. Today, I want to share with you how the way you are responding to emails could be hurting your business. It’s not the most fun topic, but it’s SO important…so let’s just dive in!

How Responding to Emails Could Be Hurting Your Business

Here is the general rule of thumb when it comes to responding to your emails: try to respond within 24 hours if you can, however, 24-48 hours is an acceptable amount of time to respond. Any longer than that, and you will find yourself losing business! We certainly don’t want that, now do we?

If you are incredibly busy and you find that you aren’t able to respond to emails for 48-72 hours during your workweek, I would recommend you do one of two things.

  1. Set an auto responder so your clients will know when to expect to hear back from you, or
  2. Hire an assistant to handle your emails.

Waiting longer than 72 hours to respond to an email during the week (unless there is a serious emergency) is going to end up costing you business. Whether it’s a bride inquiring with you for her wedding day, or a photographer inquiring with you about your photo editing services, you will lose that client if they think you will not be responding to them.

*Quick disclaimer: if you have business hours during the week and you are not in the office responding to emails over the weekend, that is completely fine! I myself do not answer emails over the weekend and do not count Saturday and Sunday in the 24-72 hour mark that I mentioned above.

Think of it this way: taking a really long time to respond to emails makes your client feel that you either

  1. Don’t want or need their business
  2. Don’t care enough about them to respond
  3. Won’t be reliable in the future when they hire you

Emailing When You’re on Vacation

If you are on vacation, make sure you have you vacation auto responder on letting your clients know that you are currently out of town, you will have limited or no access to emails, and you will respond to them when you are back in town (make sure you let them know the date you’ll be back in the office responding to emails). After returning home from vacation, make sure you dedicate a good chunk of time to be in your office returning those emails when you said you would. People will be expecting to hear from you!

Not Responding to Emails

One of the worst disservices you can do for your business is not reply to an email at all. I can’t tell you how many of my current clients came to me, and after my quick response said, “I’m so glad to hear from you! I inquired with someone else, but they never responded.” It’s shocking how often this happens! Even if you don’t want to work with someone, you still need to respond to them letting them know (and try to give a reason if you can!). I’ve gotten referrals from people I didn’t even get a chance to work with because I nicely referred them to someone else who I thought was a better fit for their style. They appreciated it, and I still ended up getting referrals even though I didn’t work with them. It’s not only good customer service, but it will leave a good impression on them even if you aren’t able to work with them.

 

Emails go a long way, and not taking the time to respond to a potential client is not only a disservice to your business, but to that person. If you are running a business and can’t handle the amount of emails you receive, hire someone to help you (or find another alternative that works for you). If you don’t want to work with someone, be honest with them in a way that is still helpful to them. You are providing a service, and you are going to get emails from people who aren’t going to be the right fit, but you should still be kind and courteous to them and help them find someone who will be a perfect fit for them.

I hope you find these tips useful and I hope you will start implementing them into your business TODAY! Make sure you check back next Tuesday because I’ll be talking more about the way you are asking for help could be hurting your business!

 

If you like this post, you may also be interested in:

How Emails Could Be Hurting Your Business – Part 1
How Emails Could Be Hurting Your Business – Part 3

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  1. Laurie Louis

    July 7th, 2017 at 5:28 pm

    What a great post. Getting behind in emails and not deleting them when I’m finished or archiving them is my biggest downfall.

  2. Sarah

    July 7th, 2017 at 5:39 pm

    This is such a good reminder, thank you for sharing! Email and business etiquette are always so important. Some good wisdom!!

  3. Mercedes

    July 7th, 2017 at 5:51 pm

    Good points! Also good to keep checking the spam folder just in case. I know of folks who lost opportunities because of that spam folder, unfortunately!

  4. Morgan

    July 7th, 2017 at 7:13 pm

    Such good tips, definitely something to think about with checking that spam folder!

  5. annya

    July 7th, 2017 at 9:48 pm

    great tips!Personally i use the auto responder so my clients will know when to expect to hear back from me as i’m a 1 woman shop

  6. Angela Patrick

    July 7th, 2017 at 9:49 pm

    So true! I hate it when I don’t get a response to my emails and I need to work on being more prompt too. Thanks for sharing this!

  7. jamie

    July 7th, 2017 at 10:42 pm

    this is a very true post! So many of my clients are surprised and delighted by the simple fact that I always get back to them within a few hours, it makes me wonder why other business owners are letting inquiries slip by.

  8. Alekandra

    July 8th, 2017 at 8:57 am

    Yes, it is definitely important to get back to respond to emails within a certain time limit. I typically respond within 24 hours.

  9. Alyssa Bouma

    July 8th, 2017 at 9:25 am

    this is such great advice! lately I’ve been SO busy, I’ve had to set up an auto responder, and though I didn’t want to do it, it’s been so helpful!

  10. Laura M Escobar

    July 8th, 2017 at 12:38 pm

    These are wonderful tips! Love how practical these are and can really help your business! Thanks for sharing!

  11. Kerlyn Van Gelder

    July 8th, 2017 at 12:41 pm

    These are such great tips for making the most of your emails! I agree with not hearing back, people will quickly move on!

  12. Sheryl

    July 8th, 2017 at 4:52 pm

    These are great tips! It took me a long time thinking I could never be away from my phone or my computer in case I missed something. I have become more comfortable with the auto responder and it has made a he difference for me!

  13. jiyeon

    July 8th, 2017 at 5:02 pm

    wow! this was definitely an interesting article! you did an amazing writing!

  14. Madison

    July 10th, 2017 at 5:16 pm

    This is such a useful (and timely) post! Thank you for the reminder and helpful tricks!

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