Why I switched to Flodesk for Email Marketing

It’s official. I’m done with ConvertKit and I’m switching to Flodesk! No, this isn’t one of those “jump on the bandwagon” things. I have done that before (with ConvertKit, actually) and I am done getting things just because it seems like everyone else is! It was probably one of (if not THE) easiest decision I’ve made in my 4.5 years of business! Let me explain what drove me to switch.

A few weeks ago, I did an email challenge with Jenna Kutcher. In it, she mentioned that she had partnered with her email marketing company for the challenge.  That company was Flodesk.

Flodesk is an email marketing company (like ConvertKit or MailChimp) that provides its users with an easy interface to design and send emails. They provide a handful of templates you can use, or you can design your own! The templates are stunning, and they are pretty much just click – drag – and drop!

Here’s a Quick Overview:

I Wasn’t Happy

If I’m being honest, I have not been happy with ConvertKit for a long time. I didn’t feel like I had much freedom to design emails the way I wanted. If I wanted to make a fancy email template, I had to do it in Photoshop, crop it into multiple pieces, and then insert each image into the newsletter. It was WAY too time consuming, and it’s one of the reasons I haven’t been emailing my list much this year.

On top of that, there wasn’t a way to add social media buttons to my email, which seems like a HUGE oversight to me. Maybe I just wasn’t using the program correctly, but I kept getting emails from other small businesses that just seemed way classier and more put together than mine. I was looking for a change, and after 5 minutes with this program, I knew this was it.

My issues with ConvertKit

Almost two years ago, I wrote a blog post about why I switched from MailChimp to ConvertKit. In a nutshell, I found MailChimp to be difficult for a beginner to figure out. It took me hours to figure out MailChimp, and when I finally sent my first emails, they were all going to spam. After a whole day wasted on that, I decided to change over to ConvertKit, even though it was more expensive.

Within 15 minutes of signing up, I had set up an entire campaign for people to immediately sign up and grab my freebies. I was ecstatic, and felt that the $29.00 per month price tag was worth it if it meant having an easy platform to send my newsletters.

I spoke too soon…

My emails continued to go to spam, and I had to email ConvertKit several times before getting a response on how to fix it. In order to fix it, I had to go into my DNS server (through my hosting company), and put in a bunch of codes in order to connect it to my email. I was playing telephone between my hosting company and ConvertKit, and it took me 3 days to get it figured out.

Then after all of that, it was routing my email to the wrong place. Because of this, I was not able to send or receive emails to my Google server. So, it was back to square one. I had to delete the code and figure out another solution. The customer service person was okay, but got really rude with me in a few emails. I found the experience frustrating, to say the least. In order to fix the email issue, I had to use another domain name to send my emails from. What – a – pain!

I was afraid to even attempt to try another email provider…that is, until now.

Making the Switch

After hearing about Flodesk, I set up a free account and started playing with the different templates. I immediately fell in love. Everything looked so professional and it was easy to figure everything out. I could get the same great looking emails without having to design everything in Photoshop.  My prayers had been answered! My only problem: it cost $38 a month. Yikes…that was just a bit more than I wanted to spend on my emailing program. Granted, that $38 covers unlimited emails and subscribers and never goes up, whereas ConvertKit and MailChimp goes up in price depending on the number of subscribers. If you have tons of followers…that is an amazing deal. With the amount of followers I have, it wasn’t quite worth it yet. I was really tempted, but I decided to wait on it.

Fast-forward to 3 days later and someone posted in one of my Facebook groups about Flodesk and mentioned they had a code for 50% off. 50% off?!? That was almost HALF of what I’m currently paying for ConvertKit. I took it as a sign and went for it. I got the code and subscribed for just $17 a month.

I’ve Never Been Happier!

So I was able to have my cake AND eat it, too! I got the program I wanted for just $17 a month for unlimited subscribers and emails. That’s incredible, and I am SO happy about it. Not only that, but it was shockingly easy to set up my domain and confirm my email address. I couldn’t believe it only took five minutes to do. After my last experience, I was expecting all kinds of issues, but nope! No issues whatsoever.

I thought that ConvertKit was easier for beginners, but I truly believe that this is the absolute best program for beginners. I’m not much of a newsletter person, and I cannot tell you the relief I feel knowing that I can now write beautiful emails that serve my clients in less than 10 minutes. That is a huge deal for me, and if you’re running a small business by yourself, too, then you should consider giving it a try.

Give it a Try! (It’s free!)

If you’re interested in trying Flodesk, you can sign up for a free account just to play around with the program! No strings attached (I promise) and if you hate it, stay with your current provider! Not every email provider is going to be the best fit for every business, but having now tried 3 different programs, I feel confident that you might like this one.

If you decide you want to make the switch to Flodesk, use the code “EMILYMOORE” at checkout so you can score the same 50% off deal that I did. It’s worth it, friends! ESPECIALLY if you have a huge email list (after 1000 subscribers, ConvertKit jumps up to $49 a month, and MailChimp jumps to $49.99 a month when you hit $2500). Flodesk is the same price no matter what your subscriber count is. Seriously…what are you still doing here? Go check it out NOW!

If you like this post, you may also enjoy reading:

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When Plans Change

Healthy Social Media Boundaries

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