New Website | New Brand | New Year

New Website - New Brand - New Year | Emily Moore | Boutique Photo Editor
I'm Emily!

I'm a NC girl born & raised, a wife to my college sweetheart, mom to my sweet daughter Caroline & fur-mom to my floof, Riley. I love summer days at the beach, fall weekends in the mountains, & everyday in between exploring new corners of the world. I live for Italian food, tacos & margaritas. Currently taking life one adventure at a time.

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New Website - New Brand - New Year | Emily Moore | Boutique Photo Editor

New Year

This past year has been truly amazing!! My website has been down since last July and I haven’t been able to blog for so long, I feel like I need to do a quick recap! Here’s what my 2016 looked like in a nutshell…I :

Became an Aunt

Got Married (finally!)

Went to Australia & Fiji

Bought a House

Got a New Puppy

Shot my First Wedding (actually two!)

Tripled my Clients

Doubled my Income

Doubled my Instagram Followers

Whew! Needless to say, it’s been an incredible year for us. I love being an aunt (seriously, my niece is the cutest!), and I love being married to my best friend! We had an incredible honeymoon in Australia and Fiji, despite some major luggage issues (more on that in a later post). We bought our first home in August, and it was hectic — but we are SO happy to be in a bigger space! Our little apartment in Chapel Hill was just way too small. In addition to all of this, my business grew in so many ways that I never thought possible. Figuring out how to manage my business within the first year was so challenging, I didn’t think I would ever be able to take on more clients, let alone increase my income.

New Website

In June, I had to be honest with myself about the direction my business was headed. I realized that I was spreading myself too thin, and that I simply didn’t have the time to do everything really well. I was trying to be a photographer, editor, and retoucher all at the same time. Traveling for shoots cut into editing time for clients, and I was overwhelmed with the workload. I had to make a change, so I decided to stop offering photography services, and focus on editing and retouching.

It was a really difficult decision to make, but I know in my heart it is the best thing for my business. Since I decided to stop offering photography services, I have been able to take on eight new clients without feeling overwhelmed. It’s an amazing feeling, and I am so happy that my business is finally growing in the ways I always hoped it would. Besides, I still get to take some photography opportunities — I just have to be a little more selective!

New Brand

After figuring out the new direction for my business, I officially REBRANDED! I keep referring to it as a “rebrand”, but it’s technically the very first true brand I’ve ever had. I can’t tell you how long I’ve been waiting to officially brand my business. For years I operated under graphics that I did myself. They were fine — but not great. This time around, I worked with a professional who actually knows what she’s doing! I am so excited that I got the chance to work with Alyssa Joy & Co. and she was just amazing to work with! Take a look at the brand board she put together for me below:

Alyssa put together a perfect brand for me — I could not be happier! I am so excited about the new brand and website, and I can’t wait to see where this new direction leads!!

If You like This Post, You May Also Enjoy Reading:

Why I’m Ditching Linktree for Good!

The 5 Best Decisions I Ever Made for my Business

7 Reasons You’re Not Getting Referrals (& How You Can Fix It!)

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  1. Sarah Levey says:

    Yes! I am LOVING the new site! Congrats!!

  2. Congratulations on your new branding/site! It is absolutely beautiful. I am so excited to see where the future has in store for you…

    xo, Stephanie

  3. Robyn says:

    I love your branding. So beautiful, whimsical and sophisticated.

  4. Loving the site. Super clean!!

  5. Hannah says:

    So exciting! Congrats on the new site and rebrand! It all looks amazing

  6. Danae Jones says:

    Love the branding!
    And being an aunt is the best!!

  7. Beautiful! The look of this is absolutely gorgeous!

  8. Desirae says:

    You’ve had an exciting year! Love the new branding!!

  9. Virginia stiles says:

    Girl! What a crazy and exciting 2016! Love the new site too. Congrats. I’m sure you’ll kill it in 2017!!

  10. karen says:

    great new site and branding!!

  11. Ariel says:

    Sounds like 2016 was pretty amazing…and I am sure 2017 will be even better!

  12. Mandy says:

    What a year! I love your branding! Can’t wait to see what 2017 holds in store for you.

  13. Acamy says:

    Wow!! Congrats!! Thanks for sharing everything that has been going on. Your website looks great!

  14. Kristine says:

    Love the branding and congrats on having such an awesome year!

  15. Alissa says:

    Love the new site! Congratulations!!

  16. Sara Normand says:

    That’s quite a year! What was the best thing of all? The puppy? 😉

  17. Laura says:

    Wow such an amazing year congratulations!

  18. Andrea Burolla Photography says:

    So excited for you, love your new brand. I just went through the same process about a month ago and it feels so good operating under new skin! Good luck!

  19. Jessie Grabt says:

    I love your focus and redirection of your path. An inspiration to someone who is spead too thin. Love your crisp, clean style!

  20. erica says:

    Wow!! I got exhausted just reading all you accomplished during the year!! Go you!! And the site looks so sleek and clean, looks great!!

  21. Michelle says:

    This site is so gorgeous!! And congrats on your marketing techniques~~ You’re doing great!!

  22. Michelle says:

    Love the new site! Everything looks so great and polished! Sounds like you had a great 2016, hope 2017 is just as memorable!

  23. Morgan Ellis says:

    New branding is so fun! Congrats!

  24. FAMIPower says:

    Looks amazing. Good luck in this new journey. I’m sure it will be so fun.

  25. Jessica says:

    What an eventful year you had! I’m sure 2017 is gonna be better than ever. Your site is beautiful.

  26. Harmony says:

    Damn what a huge year of milestones!!! Congrats!!

  27. Sheryl says:

    I love the color scheme you used, your new website is so beautiful!

  28. IDOWED says:

    Love the look back and look forward.

  29. Stephanie says:

    Yay for good changes!!

  30. Kim Jundt says:

    Color scheme is on point! It’s beautiful! Congratulations :)🎉

  31. Kristin says:

    Such an exciting year! The rebranding looks fabulous!!

  32. Rachel says:

    Sounds like you had a great year!

  33. alisha says:

    You know what you are doing! love it!

  34. Olivia says:

    Congrats on your new branding! I love how clean and modern it is!

  35. Rachel says:

    Congrats on the new website!

  36. Shelby says:

    Beautiful turnout! Your brand is very stunning! Congrats!

  37. Gerry Myers says:

    Love the new branding!

  38. Melissa says:

    Emily, I am so proud of you!! And I love watching your business flourish into something amazing.

  39. Rashad says:

    I’m really enjoying the theme/design of your blog. Do you ever run into any internet browser compatibility problems? A handful of my blog audience have complained about my blog not working correctly in Explorer but looks great in Safari. Do you have any solutions to help fix this issue?

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